Digital ads are personalized.Email is personalized.Your mail should be too.
Your mail already knows who it's going to. Now it can say something different to each of them.
Your marketing is integrated everywhere except the mailbox.
First digital ads learned to target individuals. Then email learned to speak one-to-one. Today, every major channel runs on the data you already have, except the one with a 161% house-list ROI (ANA Response Rate Report, 2023). Direct mail still goes out the old way: the same creative, to everyone, all at once.
Traditional direct mail
- Same creative for the entire list
- Segment-based targeting, at best
- Weeks of design and production
Reach+
- A different message for each group on your list
- One platform. CSV in, mail out.
- Your team approves every version before it prints
Built by an operator
“I bought direct mail for 24 campaigns, and 21 won. On every one, we knew enough to make the message more relevant, but every version added work and cost. Reach+ is the tool I wanted.”
Fong Menante
Founder & CEO, Reach+
Fong’s prior work
Bought direct mail for 24 political campaigns; 21 won.
Led the strategy and media implementation behind Nevada's first all-mail primary: 98% of ballots by mail against a 65% benchmark, in 60 days.
Nevada Health Link website visits in the first 90 days.
Four forces just converged.
This couldn't have happened two years ago. A different message for each group on your list is practical now, because the data, the models, the fatigue, and the workflow all arrived at once.
You already know your groups.
Your list already separates first-time donors from monthly ones, and the CFO from the head of marketing. What's been missing is a way to use that in the mailbox without a new design for every version.
Generative models got good.
Language models make it practical to draft more versions of a mail piece, at a cost and speed that weren't possible in 2023. Reach+ uses AI where it earns its place, and your team approves every version before it prints.
Digital is saturated.
Consumers ignore email and tune out ads. Physical mail still lands in a quieter place, and carries a credibility screens can't replicate.
Marketers are asking for this.
Teams that run integrated campaigns want the mailbox on the same plan as digital, social and TV, with the same discipline about who hears what.
Upload your list. See a different message for each group.
No new systems to buy. No data science team required. Four steps from list to mailbox.
Upload your list
Export a CSV from your CRM: donors, prospects, customers, voters. Reach+ ingests, validates, and enriches.
Brief the platform
Give Reach+ your brand voice, campaign purpose, and goal. A different message for each group on your list.
Review and approve
Preview the versions in the portal and approve when ready. Your team approves every version before it prints.
We print, mail, and track
Variable data printing, postal optimization, and USPS drop. All handled.
Live Demo
One campaign. Six people. Six different cards.
See how Reach+ makes the case for direct mail to six roles at your company. Explore the differences, choose your favorites, and mail them.
See the live demoThese sample cards are addressed to six roles at your company. No colleague names are needed. We’ll only mail the cards you request.
Volunteer or Events
Integrated marketing, delivered.Board Member
Integrated marketing, delivered.Marketing and Communications
Integrated marketing, delivered.Six audiences. High stakes. High volume.
Reach+ is purpose-built for organizations where mail already works, and where a different message for each group makes it work harder.
Nonprofits & Fundraising
First-time, monthly, and lapsed donors have different relationships with your mission. Appeals shaped by giving history and donor segment, from copy your team approves.
Political & Advocacy
GOTV, persuasion, and fundraising mail. Card versions built from selected mailing-list fields, with approved copy across every version.
Healthcare Practices
New-patient welcomes, reminders, and practice introductions. Selected administrative fields shape each card; conditions and treatments aren't used to choose the copy.
B2B & Professional Services
One campaign, a different case for every role. The role, account history, and other fields in your CRM decide what each decision-maker reads.
Local Business & Retail
First-time shoppers and longtime regulars have different reasons to come back. Purchase history and other customer-list fields shape each card.
Real Estate
Different property types and lengths of ownership call for different messages. Property data shapes each mailing, with copy your team approves.
Starting at $1 per piece.
Self-serve covers creative, print and postage. Managed: $3,500 per campaign, including the first 1,000 pieces, then $1.00 a piece. Waived for campaigns that start before Dec 31, 2026.
Self-serve covers
- Creative: a different message for each group on your list
- Full-color printing on premium stock
- USPS First Class postage, anywhere in the US
Also
- Use your own printer: $0.25 a piece.
- Data is not included.
Each group gets its own framing and its own reason to care, built from the data you already have. Your team approves every version before it prints.
Book a demoManaged campaigns and your own printer? See pricing
Integrated marketing, delivered.
Reach+ puts the data your other channels already use to work in the mail: a different message for each group on your list, at one price per piece.